WPP首席执行官辛迪·罗斯在发布2025年初步财报时坦言,业绩不佳的核心原因正是组织架构过于复杂,缺乏一体化运营模式。为此,WPP启动了“Elevate28”多年战略计划,核心是从控股公司结构转型为单一公司,简化业务,整合为WPP媒体、WPP创意、WPP制作和WPP企业解决方案四大核心运营部门,以充分释放WPP Open平台的价值。
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important to remember that it is just a tool and should be used in conjunction